New private-event, group dining, venue, form, phone, and social inquiries in an average month.
What to count
Example: 145 event or group inquiries last month.
Where to look: Event inquiry logs, form exports, reservation records, and sales reports.
Review what happens from a private-event or group inquiry to a confirmed booking using venue-level totals. Choose Not sure whenever you do not have the number handy.
New private-event, group dining, venue, form, phone, and social inquiries in an average month.
Example: 145 event or group inquiries last month.
Where to look: Event inquiry logs, form exports, reservation records, and sales reports.
Inquiries that reached a real two-way contact, not only an automated confirmation.
If 100 inquiries arrived and 68 had a meaningful reply or conversation, the contacted rate is 68%.
Where to look: Call summaries, inbox logs, task lists, and scheduling records.
Contacted inquiries that match your booking rules, date, budget, party size, or venue fit.
If 68 were contacted and 39 were qualified, this stage rate is 57%.
Where to look: Qualification notes, event inquiry logs, and venue sales notes.
Qualified inquiries that receive a tour, proposal, or comparable selling step.
If 39 qualified opportunities produce 20 scheduled next steps, this stage rate is 51%.
Where to look: Venue sales records, proposal files, event calendar, and tour schedule.
Tours or proposals that advance to decision, contract, or deposit stage.
If 20 scheduled steps produce 13 decision-stage opportunities, this stage rate is 65%.
Where to look: Proposal status reports and deposit follow-up records.
Decision-stage opportunities that become confirmed bookings.
If 13 decision-stage opportunities produce 5 wins, this stage rate is 38%.
Where to look: Signed contracts, deposit records, and confirmed booking reports.