New aggregate phone, form, chat, and referral inquiries in an average month.
What to count
Example: 210 new case inquiries last month.
Where to look: Call summaries, form exports, intake logs, and referral logs.
Review what happens from the first qualified inquiry to a signed retainer using firm-level totals. Choose Not sure whenever you do not have the number handy.
New aggregate phone, form, chat, and referral inquiries in an average month.
Example: 210 new case inquiries last month.
Where to look: Call summaries, form exports, intake logs, and referral logs.
Inquiries that reached a real two-way contact, not only an automated confirmation.
If 100 inquiries arrived and 68 had a meaningful reply or conversation, the contacted rate is 68%.
Where to look: Call summaries, inbox logs, task lists, and scheduling records.
Contacted inquiries that meet your accepted matter criteria.
If 68 were contacted and 39 were qualified, this stage rate is 57%.
Where to look: Qualification notes summarized without case details.
Qualified opportunities that schedule a consultation.
If 39 qualified opportunities produce 20 scheduled next steps, this stage rate is 51%.
Where to look: Scheduling records and consultation calendars.
Scheduled consultations that are attended or otherwise advance to retainer decision.
If 20 scheduled steps produce 13 decision-stage opportunities, this stage rate is 65%.
Where to look: Consultation attendance logs and retainer follow-up records.
Decision-stage opportunities that become signed retainers.
If 13 decision-stage opportunities produce 5 wins, this stage rate is 38%.
Where to look: Signed retainer records and won/lost intake records.